We Make Selling Your Home Easy as 1-2-3

Drama-Free Home Selling in Central Virginia

When you sell your home, you open your door to awesome highs, disappointing lows and a lot of drama. You do what's necessary to set a positive tone for your home-selling adventure. Still, drama often kicks in the moment your listing goes public and potential buyers start scheduling private showings.

As time passes, you second guess your pricing, your staging, and even your decision to sell in the first place. Our real estate agents recognize the potential for home-buying highs and lows. We offer 10 ways to help you skip the drama.

1. Choose a Real Estate Professional You Trust
   It's important to work with a real estate professional with experience selling homes. You will work closely throughout the marketing process, so mutual trust is essential. Your realtor should also be willing to discuss their track record on the following key issues.
   
   • Completed Local Sales
   • Professional Services Offered
   • Experience with Relevant Contracts
   • Pricing & Market Analysis Skills
   • Commission & Fee Structure
   • Client Contact & Follow-up Policies
   
   
2. Fix Up, Clean Up, Spruce Up
   When your REALTOR® gives you a to-do list to prepare your property for sale, follow their advice to the letter. Something as simple as a broken tile or a discolored spot on a wall could sabotage your sale.
   
   
3. Set the Right Asking Price
   Don't give your home a "nice but overpriced" reputation. Your agent will analyze and recommend pricing strategies. You can also get your own feel for pricing by researching comparables—recently listed or sold homes in your community with construction, square footage, rooms, amenities, and other features similar to yours.
   
   
4. Take Your Research on the Road
   To get the full story on comparables, check out the competition in person. Do a walk-through to see how currently listed homes compare to yours. You won’t need an invitation or an explanation if you show up on open house day.
   
   
5. Establish a Dynamic Web Presence
   Did you know that 92 percent of home buyers begin their search online? Your MLS listing will be shared across the web. Make sure it's loaded with quality photos of your entire home. Extend your Internet reach on Pinterest, Facebook, Twitter, and Instagram. Post a walk-through video on Youtube and a listing on Craigslist. Don’t forget the hashtags.
   
   
6. Qualify your Buyer
   Even when you have a great offer and a willing buyer, things happens. Avoid the financing waiting game by qualifying your buyer with the following no-drama procedures.
   
   • Legitimate Offers in Writing
   • Earnest Payment to Show Good Faith
   • Verified Buyer Loan Pre-Approval (not pre-qualified)
   • Early Notification of FHA, VA, and Other Financing Programs
   
   
7. Try Creative Financing Strategies
   As the owner, you can encourage a sale by offering a lease/buy option or by partially or fully financing the sale.
   
   
8. Offer REALTOR® Incentives
   With MLS, multiple agents can market your home. Increase their motivation by offering a cash bonus at closing.
   
   
9. Tempt Buyers with Extras
   Move buyers with new kitchen appliances, a furnace upgrade, or an internet-connected security system. Value-added features make your home desirable.
   
   
10. Remember Your Reasons
    Home selling drama can make you forget why you wanted to sell in the first place. You must keep your eye on your goal: a home upgrade, a better school district, a job transfer. Inspiration is critical to surviving the sales process.

Napier ERA Works Hard to Sell Your Home

If you're considering selling your Central Virginia home, contact Napier ERA. We promise you professionalism, experience, and a no-drama selling experience.